Steve Connard

COPYWRITING FOR BUSINESS AND INDUSTRY

Business writing requires a style quite different from all other writing. It needs to be very concise, very precise and univocal. Business writing requires shorter sentences, an active voice and always describes action rather than mental states. It is always written from the point of view of the company.


COPYWRITING FOR BUILDING, CONSTRUCTION AND HOME DESIGN

Most of my professional writing in Building, Construction and Home Design is for web sites and a lay readership. For that a friendly, succinct, style, even with some humour, is most appropriate. Descriptions of processes are always presented very clearly, often with formatting, such as bullet point and photographs to facilitate quick comprehension.


WRITING FOR COMMUNITY and TRAVEL WRITING

Both these projects required very specific writing styles to appeal to vastly different demographics.


COPYWRITING FOR WEBSITES, BLOGS & SEO

When authoring web pages I am always conscious of using targeted search terms which are the cornerstone of search engine optimisation (SEO) and increasing your webpages' Google PageRank.


COPYWRITING FOR ADVERTISING AND CORPORATE VIDEO SCRIPTS

I have worked for most advertising agencies in Sydney and Hong Kong for clients such as:

  • Victorian Railways
  • Singapore Government
  • Tourist Authority of Thailand
  • Nissan
  • Kellogs
  • Dunlop
  • Johnson & Johnson
  • Home Design Directory
  • Illawarra Country Council
  • 7-Eleven
  • Lend Lease
  • Sunsilk
  • Suncorp
  • Courier Mail
  • Mercedes Benz
  • Dilmah
  • Streets

I have also written and/or directed corporate video scripts for:


COPYWRITING FOR PRESENTATIONS AND PRESS RELEASES

I have written and designed interactive multimedia CDROM presentations for business submissions, sales promotion and environmental campaigns. Contact me to see the submissions and interactive presentations.