Steve Connard

COPYWRITING FOR BUSINESS AND INDUSTRY

Informational articles

There are many ways to tell a story or describe a process. The style of writing is often dictated by the client's business character and reader's demographic. Most of my professional copywriting in Construction and Design has been directed towards a lay readership and therefore a friendly, succinct, easy to read style was paramount.


PRESENTATIONS AND PRESS RELEASES

I have written and designed interactive multimedia presentations for business submissions, sales promotion and environmental campaigns. Contact me to see the submissions and interactive presentations.


ADVERTISING AND CORPORATE VIDEO SCRIPTS

Over a 15 year period I worked for most advertising agencies in Sydney and Hong Kong for clients such as:

  • Victorian Railways
  • Singapore Government
  • Tourist Authority of Thailand
  • Nissan
  • Kellogs
  • Dunlop
  • Johnson & Johnson
  • Home Design Directory
  • Illawarra Country Council
  • 7-Eleven
  • Lend Lease
  • Sunsilk
  • Suncorp
  • Courier Mail
  • Mercedes Benz
  • Dilmah
  • Streets

I have also witten and/or directed coporate video scripts for:

Please contact me if you wish to see any of these TVCs or Corporate videos.

For an example of humorous, creative advertising writing for a TVC read ZIPCAT, Cat Food for Cool Cats (PDF)


TECHNICAL WRITING

See: The Home Building Process - a lengthy technical article that explains the entire building process.


COPYWRITING FOR WEBSITES, BLOGS & SEO

When authoring web pages I am always conscious of using targeted search terms which is the cornerstone of search engine optimisation (SEO).

By cooperating with aadt.biz, a company specialising in SEO, clients can be confident that their website's Google PageRank will be enhanced.