COPYWRITING FOR BUSINESS AND INDUSTRY
Business writing requires a style quite different from all other writing. It needs to be very concise, very precise and univocal. Business writing requires shorter sentences, an active voice and always describes action rather than mental states. It is always written from the point of view of the company.
COPYWRITING FOR BUILDING, CONSTRUCTION AND HOME DESIGN
Most of my professional writing in Building, Construction and Home Design is for web sites and a lay readership. For that a friendly, succinct, style, even with some humour, is most appropriate. Descriptions of processes are always presented very clearly, often with formatting, such as bullet point and photographs to facilitate quick comprehension.
WRITING FOR COMMUNITY and TRAVEL WRITING
Both these projects required very specific writing styles to appeal to vastly different demographics.
COPYWRITING FOR WEBSITES, BLOGS & SEO
- Information brochure about SEO for Fused Media (PDF)
- Blog writing for Australian Home Design Directory
- Web content for Makeup School Sydney
- Web content for Matty Silver sexual health website
When authoring web pages I am always conscious of using targeted search terms which are the cornerstone of search engine optimisation (SEO) and increasing your webpages' Google PageRank.
COPYWRITING FOR ADVERTISING AND CORPORATE VIDEO SCRIPTS
I have worked for most advertising agencies in Sydney and Hong Kong for clients such as:
- Victorian Railways
- Singapore Government
- Tourist Authority of Thailand
- Johnson & Johnson
- Home Design Directory
- Illawarra Country Council
- Lend Lease
- Courier Mail
- Mercedes Benz
I have also written and/or directed corporate video scripts for:
- Video for John Turk Electrical Retail Outlets
- Training Video for Satellite Phone
- Training Video for Performance Management (CONFIDENTIAL)
- TV Commercial for ZIPCAT (PDF)
- Promotional video for computer manufacturer AEMS
- Educational Video for Arnhem Council (video available)
- Promotional Video for Conaust (video available)
COPYWRITING FOR PRESENTATIONS AND PRESS RELEASES
I have written and designed interactive multimedia CDROM presentations for business submissions, sales promotion and environmental campaigns. Contact me to see the submissions and interactive presentations.