COPYWRITING FOR BUSINESS AND INDUSTRY

Informational articles

There are many ways to tell a story or describe a process. The style of writing is often dictated by the client's business character and reader's demographic. Most of my professional copywriting in Construction and Design has been directed towards a lay readership and therefore a friendly, succinct, easy to read style was paramount.

PRESENTATIONS AND PRESS RELEASES

I have written and designed interactive multimedia presentations for business submissions, sales promotion and environmental campaigns. Contact me to see the submissions and interactive presentations.

Press Release for The Home Design Directory.
Plastic Fantastic presentation for an environmental campaign.
Mission RiverCare Presentation for "edutainment" CD-ROM for school children.

ADVERTISING AND CORPORATE VIDEO SCRIPTS

Over a 15 year period I worked for most advertising agencies in Sydney and Hong Kong for clients such as:

Victorian Railways
Singapore Government
Tourist Authority of Thailand
Nissan
Kellogs
Dunlop
Johnson & Johnson
Home Design Directory

Illawarra Country Council
7-Eleven
Lend Lease
Sunsilk
Suncorp
Courier Mail
Mercedes Benz
Dilmah
Streets

I have also witten and/or directed coporate video scripts for:

NSW Government
John Turk
Landcare
AEMS

Please contact me if you wish to see any of these TVCs or Corporate videos.

For an example of humorous, creative advertising writing for a TVC read ZIPCAT, Cat Food for Cool Cats (PDF)

TECHNICAL WRITING

See: The Home Building Process - a lengthy technical article that explains the entire building process.

COPYWRITING FOR WEBSITES, BLOGS & SEO

Web content for Matty Silver sexual health website
Blog writing for Australian Home Design Directory

When authoring web pages I am always conscious of using targeted search terms which is the cornerstone of search engine optimisation (SEO).

By cooperating with aadt.biz, a company specialising in SEO, clients can be confident that their website's Google PageRank will be enhanced.