COPYWRITING FOR BUSINESS AND INDUSTRY
Business writing requires a style quite different from all other writing. It needs to be very concise, very precise and univocal.
Business writing requires shorter sentences, an active voice and always describes action rather than mental states. It is always written from the point of view of the company.
- Business Activity Newsletter from Whelan’s InSites Property Development (PDF)
- Capability Statement from Erilis IT Solutions (PDF)
- Prospectus for Garage World Retail Franchise (PDF)
- Brochure & email campaign for UES Parts Manufacturer
- Brochure for The Housing Industry Association (PDF)
- Case study for Techenomics Lubricant Services
COPYWRITING FOR BUILDING, CONSTRUCTION AND HOME DESIGN
Most of my professional writing in Building, Construction and Home Design is for web sites and a lay readership. For that a friendly, succinct, style, even with some humour, is most appropriate. Descriptions of processes are always presented very clearly, often with formatting, such as bullet point and photographs to facilitate quick comprehension.
- Cement Render in Residential Building
- Renovation of Residential House
- Stainless Steel in Contemporary Homes
- Australian Kitchen Design and Appliances
- Intelligent Toilets in Japan
- The Home Building Process - an in-depth explanation of residential building
COPYWRITING FOR WEBSITES, BLOGS & SEO
- Blog writing for Australian Home Design Directory
- Web content for Makeup School Sydney
- Web content for Matty Silver sexual health website
- SEO web content for Techenomics Lubricant Services
When authoring web pages I am always conscious of using targeted search terms which are the cornerstone of search engine optimisation (SEO). By working with aadt.biz, a company specialising in SEO, clients can be sure my SEO writing will maximise their website's Google PageRank.
COPYWRITING FOR ADVERTISING AND CORPORATE VIDEO SCRIPTS
I have worked for most advertising agencies in Sydney and Hong Kong for clients such as:
- Victorian Railways
- Singapore Government
- Tourist Authority of Thailand
- Nissan
- Kellogs
- Dunlop
- Johnson & Johnson
- Home Design Directory
- Illawarra Country Council
- 7-Eleven
- Lend Lease
- Sunsilk
- Suncorp
- Courier Mail
- Mercedes Benz
- Dilmah
- Streets
I have also witten and/or directed coporate video scripts for:
- Informational video for NSW Govt , Dept of Works (PDF)
- Video for John Turk Electrical Retail Outlets
- Training Video for Satellite Phone
- TV Commercial for ZIPCAT, Cat Food for Cool Cats (PDF)
- Interactive CD Rom Presentation for Pen Computers
- Educational video for Landcare
- Promotional video for computer manufacturer AEMS
COPYWRITING FOR PRESENTATIONS AND PRESS RELEASES
I have written and designed interactive multimedia CDROM presentations for business submissions, sales promotion and environmental campaigns. Contact me to see the submissions and interactive presentations.
- Press Release (PDF) for The Home Design Directory.
- Plastic Fantastic presentation for an environmental campaign (PDF)
- Mission RiverCare Presentation for "edutainment" CD-ROM for school children (PDF)